Summary:

<aside> <img src="/icons/suit-diamond_gray.svg" alt="/icons/suit-diamond_gray.svg" width="40px" /> Salary Range: ₹5-8 LPA Experience Needed: 2+ Years Location: Bengaluru (on-site)

</aside>

About The Learner Company:

We believe that every learner is unique, yet the traditional methods of education often fall short in recognizing this. At The Learner Company (TLC), we're crafting an innovative online learning engine that seamlessly integrates adaptive courses, immersive simulations, and engaging multiplayer games. Our mission is to offer personalized learning experiences that harness the best of technology, ensuring that education is tailored to each individual's needs.

Having successfully completed our beta testing phase, we're excitedly transitioning our product out of beta. We're not just about creating technology; we're also deeply involved in content creation. Our recent collaborations include developing courses for educators and crafting specialized courses for the Indian Government's iGOT platform, aimed at upskilling Indian bureaucrats.

✧ Founded In: 2022

✧ Funding Info: TLC has raised ₹2.5 Crores so far and is on track to be revenue neutral by 2026.

About The Position:

We are looking for a community and content manager to help us translate product and company ideas to fluid communication and build an online community using organic marketing channels. As the CCM, you'll take full ownership of and drive the development, execution, and optimization of our digital, organic marketing channels. Your primary focus will be on driving significant growth and engagement improvements through lifecycle marketing initiatives. You will understand the nuances of the product and generate content and communication to help align internal and external stakeholders. You will also maintain relationships with vendors and content creators and facilitate content generation for the platform and its marketing.

We are looking for an individual who is optimistic about technology and people, is open to and excited by new ideas, and considers themselves a life-long learner.

Responsibilities:

• Develop, implement, and manage comprehensive lifecycle marketing strategies that drive user growth, engagement, loyalty, and monetization across multiple touchpoints and channels
• End-to-end ownership of all non-paid lifecycle marketing channels, including increasing the impact of our current channels (email & push notifications), and expansion into new channels.
• Lead the creation and execution of compelling, on-brand campaigns, working closely with designers.
• Collaborate closely with marketing, product, growth, and content teams to develop cross-channel campaign strategies that drive product engagement and growth
• Identify & run A/B tests in segmentation, messaging, timing, channels, etc. to optimize and drive continuous improvements
• Set measurable goals and track/report performance, including regular updates to stakeholders on campaign performance and strategic recommendations for optimization
• Monitor and provide feedback on engagement/conversation via social media channels to leadership.
• Drive community engagement to generate organic interest in the product from instructors and learners.